SGPT Marketing

Why We Got Rid of Classes at Our SGPT Gyms

Episode Summary

In this episode, George explains why we got rid of classes at our own personal training gyms, INTENT91. We found that having unlimited classes: left our coaches feeling fatigued, increased our costs and confused prospects about what our offering was. This podcast is a must-listen for SGPT gym owners looking to simplify their business and be able to scale their gym much easier.

Episode Notes

Having unlimited classes at your SGPT gym can make your offering confusing.

 

Simplifying your gym’s business model and going all in on one product and one target audience can clarify your fitness marketing strategy and make it easier for you to scale.

 

At our own personal training gyms, INTENT91, getting rid of classes gave more time back to our coaches to provide excellent personal training and has helped us to increase our revenue a year on. 

 

It is important to note that removing classes may not be right for your own gym’s model, and removing something else could help to simplify your business and allow you to scale successfully.

 

If you need help getting your model right, then reach out to us at info@hamperagency.co.uk, hamperagency or dm us on Instagram @hamperagency