This episode explores why very few sales are truly “organic” and why gym owners should look at the full customer journey rather than focusing on the last click. Miles explains how prospects can interact with multiple marketing channels - from paid ads and organic content to websites, emails, Google reviews and referrals - before eventually becoming a customer.
Are your “organic” leads really organic?
In this episode, Miles explains why gym owners shouldn’t judge their marketing based solely on where the final lead or sale came from.
He breaks down how a prospect might see a paid ad, check out your Instagram, read your emails, look at your Google reviews and visit your website before eventually booking a call - meaning that what looks like an organic sale may have been influenced by multiple marketing channels along the way.
Miles also explains why the industry has become more saturated, why looking at the last click can lead to poor marketing decisions, and how gym owners should take a more holistic view of their marketing strategy.
The key takeaway: paid and organic marketing work together - so look at the whole customer journey, not just where the final click came from.
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