In this episode, Miles shares the truth about running paid ads in 2026 and why success on Meta is no longer just about turning campaigns on. From creating high-performing content and building a strong local brand to prioritising lead quality over lead volume, this episode breaks down the strategies that are delivering real results for SGPT gyms today.
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Paid ads still work, but only if you know how to use them.
In this episode, Miles pulls back the curtain on what's really working with Meta Ads in 2026 and the biggest mistakes gym owners are making. You'll learn why creative quality matters more than ever, how to stand out in an increasingly competitive market, why a strong brand makes every advert more effective, and why chasing more leads isn't always the answer.
If you're investing in paid ads - or thinking about it - this episode will help you build a smarter strategy that generates higher-quality leads, more sales and a stronger return on your marketing investment.
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