SGPT Marketing

The Power of Email Marketing

Episode Summary

In this episode, Miles break down why email marketing is one of the most powerful (and underused) channels for SGPT gym owners. He covers the top reasons why email works so well for lead generation and long-term conversion, and why this is a non-negotiable part of a successful marketing strategy. If you’re not using email to generate leads and build trust with prospects, this episode will convince you to start – and show you what to focus on.

Episode Notes

Email is underrated by most SGPT gym owners, here's why it matters: 

Email Still Works (When Done Right)

• You own the list - no risk from algorithm changes or social platform decline
• It’s direct and consistent - emails always land in the inbox (unlike social posts)
• Most other gyms don’t use email properly, so it’s a big opportunity to stand out

Emails Build Trust and Drive Sales

• Email is a tool to build brand and trust with prospects
• Consistent strategy = more brand familiarity, trust, and higher conversions
• Email should align with your ads, website and organic content for maximum effect

Why Most Gym Owners Give Up Too Soon

• Sporadic campaigns = poor results
• You need a systemised, authentic strategy that’s designed to nurture leads over time

🎓 Want to learn our full marketing strategy - including seeing the exact email templates that we use at our own personal training gym, INTENT91?

Join our complimentary 1-hour webinar:
🗓 Wednesday 16th July
🕛 12 - 1pm BST
📍 Live on Zoom – Click here to register 

For more on how we help SGPT gyms grow:
📧 Email: info@hamperagency.co.uk
🌐 Visit: hamperagency.co.uk
📱 DM us on Instagram: @hamperagency