As fitness people, we love talking about fitness. Here's a secret... Your prospect probably isn't a fitness lover unless you sell to athletes. This podcast is about changing your mindset so you stop talking about features and start solving the problems your prospects are experiencing. We hope you enjoy it!
This episode is perfect for small group personal training facility owners...
We see this mistake time and time again.
You probably opened a gym because you initially loved fitness, then had success as a personal trainer, so the next natural step was to open a facility.
When you take that final step, a big change happens…
You need to become a marketing and sales machine if you want to grow and not coach every hour on the gym floor.
(Which is why you opened a gym in the first place).
Most gym owners think their prospects care about features like their new fancy Assault Runner.
Unless you train athletes and that is your target audience, we highly doubt the average person cares about all your features.
So, remove yourself from being a fitness lover, and put yourself in their shoes.
Learn to do this, and you’ll be able to create better content, ads, and emails that generate much higher-quality leads.
Better leads = more sales, which = growth.
We hope you enjoy listening!
As always, if you'd like our help, simply email info@hamperagency.co.uk or visit our website.