This episode breaks down how to successfully launch a new SGPT gym, with a particular focus on the importance of pre-sale. Miles explains why gym owners should start marketing around 8 weeks before opening, begin selling Founding Memberships around 6 weeks out, and use a compelling offer and limited availability to build momentum before the doors even open. He also covers the role of Meta Ads in generating early demand, why new locations should expect plenty of conversations before sales, and how a strong pre-sale can put a new gym in a position to hit the ground running.
Opening a new SGPT gym? The work starts well before you open the doors.
In this episode, Miles shares the approach that Hamper's own personal training gyms, INTENT91, are using to launch their latest location, focusing on one of the most important parts of the process: pre-sale.
He explains why gym owners should ideally start building their local presence around 8 weeks before opening, begin selling Founding Memberships around 6 weeks out, and create a compelling offer with limited availability to incentivise people to commit early.
Miles also breaks down how Meta Ads can help generate demand in a brand-new area, why testimonials and social proof are essential when you're not yet known locally, and why you shouldn't expect every early lead to be ready to buy immediately.
The goal is simple: don't open your doors and then start looking for members. Build the demand first, so you can hit the ground running from day one.
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