In this episode, Miles explores whether Meta Ads have become more expensive for SGPT gym owners, and what that means for their marketing budgets. He explains how inflation and increased competition have pushed advertising costs up, but why Meta can still deliver a strong return on investment. Miles breaks down three ways to keep your campaigns performing: getting crystal clear on your messaging, making your creative do the hard work, and regularly rotating different styles of ads to prevent fatigue.
Are Meta Ads getting more expensive - and does that mean they're no longer worth it?
In this episode, Miles breaks down why advertising costs have risen, from inflation to increased competition between gyms, and why higher costs don't necessarily mean worse results.
He shares three ways to keep your Meta campaigns performing in 2026: sharpen your messaging so you stand out, make your creative do the hard work, and rotate different styles of ads to prevent fatigue.
The key takeaway? Meta Ads can still be one of your most powerful marketing tools - provided you're getting the most out of your budget.
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