This episode explores the pros and cons of in-person versus phone sales for SGPT gyms and why the best approach may not be the one with the highest conversion rate. George breaks down the barriers that can prevent prospects from attending an in-person consultation, the importance of building trust before asking someone to buy over the phone and why a stronger brand can make phone sales much easier. He also explains how moving consultations onto the phone can save valuable time and ultimately create more opportunities to generate front-end sales.
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In-person sales might give you a higher conversion rate, but does that actually mean you're making more sales?
In this episode, George breaks down the difference between selling your front-end programme in person and over the phone, and shares 3 key factors SGPT gym owners should consider when deciding which approach is right for their business.
From the importance of lead volume and brand trust to the time involved in in-person consultations, George explains why he favours phone sales at INTENT91 where around 95% of their 6 week programmes are sold over the phone.
But that doesn't mean phone sales are automatically the right choice for every gym. If your current sales process is working and your gym is growing, there's no reason to change it. The key is understanding what your current approach is allowing you to achieve and where there may be room to improve.
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