In this episode, Miles breaks down the single most important metric every SGPT gym owner needs to track when running Meta or Google Ad campaigns - cost per acquisition (CPA). He explains why judging campaigns purely on cost per lead can lead you astray, how to make smarter, data-driven decisions, and the simple framework Hamper uses across 60+ gyms to grow profitably month after month.
This week on the SGPT Marketing Podcast, Miles returns to the mic to uncover the metric that truly determines whether your ad campaigns are working - and it’s not cost per lead.
Miles explains why focusing on CPA (cost per acquisition) gives you clarity on what’s really driving your gym’s growth, how to read your ad data without getting lost in vanity metrics, and how to use secondary metrics like cost per lead and click-through rate as indicators to improve performance - not as the goal themselves.
If you’ve ever turned off a campaign too early because the leads “looked expensive,” this episode will completely shift how you view your marketing performance.
If you want help improving your ad strategy - or you’d like us to take it off your plate entirely - reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM us on Instagram @hamperagency