SGPT Marketing

How to Make £2,500 from a 1 Hour Workshop

Episode Summary

In this episode, George Branford breaks down how one of INTENT91’s SGPT gyms generated £2,500 in front-end revenue from a single one-hour workshop - using just £298 in ad spend. George shares the complete process behind planning, promoting and delivering a workshop that attracted 19 leads, converted five new clients and created over £27,000 in projected lifetime value. From choosing the right topic and creating compelling ads to improving show rates and structuring an offer that converts, this episode provides a practical, step-by-step blueprint gym owners can implement immediately.

Episode Notes

Can a one-hour workshop generate thousands in revenue for your gym?

In this episode, George shares the exact strategy INTENT91 recently used to generate £2,500 from a single workshop, with just £298 spent on advertising.

You'll learn how to:

• Choose a workshop topic that attracts your ideal clients
• Create ads that fill the room with qualified prospects
• Improve attendance rates through smart follow-up systems
• Structure a workshop that builds trust and authority
• Present an offer that converts attendees into paying clients
• Maximise revenue with effective post-workshop follow-up

If you're looking for a low-cost, high-return marketing strategy that can generate leads, sales and long-term members, this episode gives you the complete playbook.

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