In this episode of the SGPT Marketing podcast, Miles explores one of the biggest questions gym owners face: how do you actually know if your marketing is working? From vanity metrics and social media engagement to lead generation, sales KPIs and conversion systems, this episode breaks down the numbers that truly matter when it comes to growing a successful SGPT gym. Miles shares lessons from his early days at INTENT91, explains why likes and followers don’t always equal business growth and outlines the exact metrics gym owners should track to assess whether their marketing strategy is delivering real results.
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How do you know if your marketing is actually any good?
In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth.
Using real examples from INTENT91 and lessons learned over the last five years, Miles explains why getting likes on Instagram doesn’t necessarily mean your marketing is effective, how to avoid being distracted by feedback from leads or members and why understanding your KPIs is essential if you want to scale your gym with confidence.
Inside the episode, Miles covers:
If you’ve ever wondered whether your marketing is actually helping your gym grow - or you feel overwhelmed by conflicting advice online - this episode will help you focus on the numbers and strategies that truly matter.
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