In this episode, George breaks down the exact roadmap to generating £600K in annual revenue from a single Small Group Personal Training (SGPT) gym. Drawing from his experience founding INTENT91 - now expanding to a fifth facility in just five years - he explains how simplicity, discipline, and data-led decision-making are key to scaling profitably. With just 150 members, 1 product, 12 sessions a month, a lean team (Founder, GM, 2 Coaches), and 3 core KPIs, George shows how any SGPT gym owner can build a thriving and sustainable business.
In this episode of the SGPT Marketing Podcast, George - founder of INTENT91 - breaks down the exact model that can take a single small group personal training gym to £600k in yearly revenue.
Drawing on INTENT91’s success (with the 5th site now on the horizon after just 5 years), George explains how keeping things simple is the fastest path to growth:
150 members paying ~£330/month
One product: e.g. 12 sessions per month
A clear team structure: founder, 1 gym manager, 2 coaches
Three KPIs that matter: front-end sales, trial-to-membership conversions, and monthly leavers
The takeaway? Build the right structure, track the right numbers, hold your gym manager accountable, and stay disciplined. Growth comes from simplicity, not complexity.
If you’d like our help implementing this model, reach out to us on info@hamperagency.co.uk visit hamperagency.co.uk or DM us on Instagram @hamperagency