In this episode of the SGPT Marketing Podcast, co-founder George answers a question from his Instagram Q&A (@georgebranford): “How do you balance being a business owner, a dad, a husband - while still looking after yourself?” His answer? Build an infrastructure that removes you as the bottleneck. George explains how hiring a team, putting systems in place and letting the business operate without your constant involvement is the only real path to balance as a gym owner.
This week, George dives into a question he was asked on his Instagram story: How do you actually balance life and business as a gym owner?
For him, the answer always comes back to one thing - structure. Once your product is solid, the next step is getting good enough at marketing and sales to generate the revenue needed to hire. Because without revenue, you can’t bring people in. And without people, you can’t create the space needed for balance.
From there, it’s all about building systems and processes that keep standards high and make sure your team knows exactly what to do. This is how you stop being pulled into every issue, every decision, every fire.
George shares a real example: a situation in his own gym that previously would’ve dragged him straight in to deal with it. But now? Thanks to the systems and the team he’s built, the problem was handled internally without him even needing to get involved. That’s the whole point - putting foundations in place so the business can run without you being the bottleneck.
If you want balance, you need infrastructure. You need people. You need systems. And yes - you need enough revenue (which you can absolutely outsource the marketing for) to make all of that possible.
A practical, honest look at what “balance” actually takes as a gym owner.
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