In this episode, Miles dives into the true value of cost per lead for small group personal training gym owners. While cost per lead is an important metric, it is not the sole indicator of success. Instead of obsessing over low-cost leads, focus on lead quality, effective messaging, and proper funnel management to maximise your return on investment. If you're ready to maximise every lead and boost your return on investment, this episode is a must-listen.
For SGPT gym owners, cost per lead is a key metric—but it’s not the be-all and end-all of your marketing strategy.
Here are Miles’ top 4 tips on how to make every lead count, even if you have to pay a little more:
1. Focus on Your Messaging
Ensure your messaging clearly communicates who you help and how your gym delivers value. Strong, targeted messaging attracts quality leads that are more likely to convert and stick around.
2. Optimise Your Funnels
Develop effective funnels in your CRM. Set up automated email sequences, SMS follow-ups, and prompt call-to-actions so every lead is nurtured properly. A well-optimised funnel can significantly improve your conversion rates—even if the initial lead cost is higher.
3. Strengthen Your Sales Process
Invest time in sharpening your sales skills. A robust sales process turns higher-cost leads into profitable, long-term members by ensuring you capture every opportunity.
4. Charge Appropriately
Review your pricing strategy to ensure that your front-end offers align with your lead cost. If you’re paying more per lead, your pricing needs to support a healthy return on investment. Focus on cost per acquisition rather than just lead cost.
If you need help generating quality leads that convert for your SGPT gym, then reach out to us at info@hamperagency.co.uk, hamperagency or DM us on Instagram @hamperagency.