In this episode, George sits down with Jordan from STRIVE Training Club to unpack how he went from one-to-one PT to building a thriving SGPT business with over 350 members across two sites in less than two years. Jordan shares the lessons behind that growth, including the importance of getting specific about who you serve, building a strong coaching product, using social proof to build trust, and running an effective pre-sale when opening a new location. He also discusses STRIVE's approach to small sites, marketing, team structure and his long-term vision for the business.
In this episode, George sits down with Jordan from STRIVE Training Club in Australia, to unpack his journey from one-to-one personal trainer to building a growing two-site SGPT business.
Jordan shares why he chose a one-to-six model, how he got clear on the specific customer he wanted to serve, and why becoming more niche has played such a big role in STRIVE's growth.
They also dive into the launch of STRIVE's second location, including the 90-day pre-sale that helped them open with 105 members, the role of deposits and scarcity, and why Jordan believes social proof content has been one of the biggest drivers of their sales.
Along the way, Jordan shares lessons on site selection, marketing spend, team structure, building a business that doesn't rely on the owner being on the gym floor, and his ambition to build long-term careers for his coaches.
A great episode for any gym owner looking to build a more scalable SGPT business.
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