In this episode, Miles sits down with Leah, Founder of Alchemy Personal Training, to discuss her journey from delivering one-to-one PT in a small shed to building her own SGPT gym. Leah shares the key decisions that shaped Alchemy’s growth, from going all-in on one SGPT offering and targeting a clear demographic to increasing prices, investing in consistent marketing and hiring her first coach.
Leah started her personal training business in her in-laws’ shed, initially delivering one-to-one PT before gradually moving into small group training. Today, she runs Alchemy Personal Training from her own purpose-built facility in Bury St Edmunds.
In this episode, Miles sits down with Leah to unpack the journey and some of the biggest decisions she’s made along the way.
Leah explains why she abandoned plans to offer a mixture of one-to-one PT, classes and SGPT and instead went all-in on one clear offering. She also shares how Alchemy found its ideal over-40s demographic, why she resisted lowering prices despite having a limited-capacity gym, and the importance of building a strong local brand rather than simply switching marketing on when spaces need filling.
They also discuss the decision to hire her first coach, how doing so gave Leah more time and headspace to grow the business, and her longer-term ambition to build one great gym that provides the work-life balance she wants.
A great conversation for SGPT gym owners looking to build a more focused, sustainable business - without feeling like bigger always has to mean better.
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