SGPT Marketing

We Tested Google Ads at our SGPT Gym

Episode Summary

In this episode, Miles uncovers whether Google Ads are worth it for SGPT gym owners. We ran Google Ads at our own personal training gyms, INTENT91, and in this episode we’ll share the numbers on how Google Ads performed for us. If you're considering Google Ads as part of your marketing strategy, this episode is packed with insights to help you decide if they're right for your gym.

Episode Notes

We recently tested Google Ads at INTENT91, our own personal training gym, and here’s what we learned:

 

High‑Intent Leads with Limited Volume
 – Our January test spent £1,402 on search campaigns and generated 15 leads (about £93 per lead).
 – Although these leads show strong intent, the overall volume remains lower compared to other channels.

 

The Importance of Alignment
 – Many search queries, like "personal trainer near me," often attract prospects interested in one-to-one training rather than small group sessions.
 – Misalignment between your offer and what prospects are searching for can hinder conversion rates.

 

Cost Considerations and Multi‑Channel Strategy
 – Google Ads can be more expensive, so relying solely on them might require a higher spend to hit your sales targets.
 – Running Google Ads alongside Meta campaigns, email marketing, and organic outreach can help balance your lead flow and improve overall performance.

 

Keep Testing and Refining
 – The success of Google Ads depends on factors like location, timing, and your specific offer.
 – Consistent testing and refinement are essential to determine if Google Ads fit into your broader marketing strategy.

 

For help with your marketing strategy, reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM @hamperagency on Instagram.