In this episode, Miles reveals why landing pages are a game changer for SGPT gym owners. Testing from INTENT91, our own personal training gym, shows that landing pages deliver the best results for us in terms of generating sales. If you're ready to turn your ad traffic into quality leads, this episode is a must-listen.
At HAMPER, we know from testing at INTENT91, our own personal training gym, that landing pages are key to generating quality leads and, ultimately, more sales.
Here are Miles 3 tips for creating a high‑converting landing page:
Tip 1: Optimise What’s Above the Fold
Use an image of someone in your target demographic
Align your copy with your ad messaging to reinforce who you help.
Ensure a prominent call‑to‑action is visible so prospects can easily take the next step.
Tip 2: Integrate Authentic Social Proof
Leverage real testimonials and Google reviews to build trust with your prospects.
Feature key social proof elements—such as a 5‑star review badge with the number of reviews you have above the fold and more indepth client testimonials below the fold
Tip 3: Focus on Benefits, Not Features
Highlight the tangible benefits your gym offers—improved health, increased confidence, and overall well‑being—rather than just listing features like equipment or facilities.
Use authentic images, reviews, and testimonials to ensure your landing page remains true to your brand.
If you’re ready to transform your landing pages, reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM @hamperagency on Instagram.