This week on the SGPT Marketing Podcast, Miles and George sit down with Luke Turner, owner of T2FIT and respected gym mentor, to unpack what it really takes to build and sustain a thriving fitness business. From sales and leadership to mentorship and mindset, Luke shares hard-earned lessons from years in the industry - offering actionable advice for every SGPT gym owner looking to level up.
In this episode, Luke Turner, owner of T2FIT, pulls back the curtain on scaling gyms, high-ticket sales and building a business that thrives. He shares exactly how he gets clients from first contact to committing big with his “14-Day Upgrade System” and why sometimes shorter-term offers can actually drive more revenue and volume.
Luke also dives into multi-site growth, leadership, membership structures and creating a gym culture that’s not only profitable but seen as thriving from the street. Beyond operations, he talks personal branding, mentorship and the mindset shifts needed to grow smarter, faster and more sustainably.
If you’re a gym owner or entrepreneur looking for actionable strategies, honest insights and a behind-the-scenes look at what makes a fitness business succeed, this episode is packed with value.
💡 Ready to grow your SGPT gym the right way?
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