In this episode of the SGPT Marketing Podcast, Miles visits Ali Turpie, founder of Calm + Chaos, to unpack the story behind one of the most unique gym brands in the space. Ali shares his journey from personal tragedy and a life-changing stroke to building a gym centred around both physical and mental wellbeing. They also dive into the realities of launching a facility - from delays and cash flow challenges to selling memberships and finding product-market fit. A raw, honest conversation for any gym owner navigating the early stages of growth.
In this episode, Miles sits down with Ali Turpie, founder of Calm + Chaos, on-site at his gym in West Byfleet.
Ali’s story is unlike most. After losing his father at a young age and later suffering a major stroke that left him unable to speak, fitness became the foundation for his recovery. That journey led to the creation of Calm + Chaos - a brand built around the balance of calm and chaos, combining small group personal training with recovery-focused offerings like pilates and sound baths.
They dive into the full journey of building the gym, from training clients in a garage to opening a 2,500 sq ft facility, including the challenges that come with it:
Ali also shares what day-to-day life really looks like in the early stages of running a gym, the importance of training for maintaining performance and why staying true to who you want to help is one of the most powerful advantages you can have.
This is a raw, honest conversation about resilience, identity and building something meaningful from the ground up.
If you’re opening a gym - or in the early stages of one - this episode will give you a real look at what it actually takes.
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