This episode marks 6 years of INTENT91, with Miles sharing 6 marketing lessons learned from growing the business from 1 to 6 locations. From doubling down on what works and building social proof to choosing a clear demographic, using the right CRM and focusing on CPA over vanity metrics, Miles breaks down the lessons that have had the biggest impact on INTENT91’s growth.
6 years ago, INTENT91 opened the doors to its first gym. Today, the business has 6 locations, and 6 years of lessons from marketing and growing an SGPT brand.
In this episode, Miles shares 6 lessons he’s learned along the way, starting with why gym owners should stop chasing the next shiny object and instead double down on the marketing strategies that are already generating results.
He explains why you shouldn’t pay too much attention to what competitors are doing, why social proof continues to be one of the most powerful ways to build trust, and why trying to appeal to everyone can make it harder to consistently generate the right leads.
Miles also covers the impact of having a purpose-built CRM and why cost per acquisition (CPA) should take priority over metrics like cost per lead when judging the success of your marketing.
6 lessons from 6 years of marketing INTENT91 - including the mistakes, changes and strategies that have helped take the business from one location to 6.
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