In this episode of the SGPT Marketing Podcast, George Branford shares 5 unpopular opinions that challenge conventional thinking around running a successful small group personal training gym. Drawing from his experience growing INTENT91 to 5 locations and helping 100+ gyms through Hamper, George explains why many of the industry's accepted practices may actually be limiting growth and profitability. From charging premium prices and moving away from unlimited memberships, to rethinking who should handle sales and why member feedback shouldn't always dictate business decisions, this episode is packed with practical advice for gym owners who want to build a more profitable, scalable business. If you're prepared to question the status quo, these lessons could completely change how you approach your gym.
Are some of the most common practices in the fitness industry actually holding your gym back?
In this episode of the SGPT Marketing Podcast, George Branford shares 5 unpopular opinions on running a successful small group personal training gym - lessons learned from growing INTENT91 to 5 locations and supporting over 100 gyms through Hamper.
In this episode, you'll learn:
If you're looking to build a more profitable, scalable SGPT gym, this episode will challenge a few assumptions and give you a fresh perspective on pricing, sales, operations and long-term growth.
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