This episode explores 3 things SGPT gym owners should never copy from another gym: their prices, equipment and content. George explains why another gym's apparent success doesn't mean their decisions are right for your business, and why your pricing, facility and marketing should instead be built around your own ideal customer and the business you want to create.
It's easy to look at another gym and assume they've cracked it. Their facility looks great, their content gets engagement and their pricing must be working - so why not follow what they're doing?
In this episode, George explains why that can be a costly mistake and breaks down 3 things SGPT gym owners should never blindly copy from another gym: prices, equipment and content.
He explains why SGPT should be valued as personal training rather than compared with traditional gym memberships, why expensive equipment doesn't necessarily improve the experience your ideal customer actually cares about and why copying another gym's content makes little sense when you don't know who they're targeting - or whether that content is generating any business at all.
George also shares lessons from building INTENT91, including spending thousands on equipment that ultimately wasn't right for their ideal customer.
The takeaway is simple: start with the business you want to build and the people you want to help, then reverse engineer your pricing, facility, equipment and marketing around that - rather than copying what looks successful from the outside.
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