SGPT Marketing

3 Marketing KPIs Every Gym Owner Must Track

Episode Summary

In this episode, Miles breaks down the 3 essential marketing KPIs every SGPT gym owner must track to keep their marketing effective. If you find yourself confused about which marketing KPI’s actually matter and how to track them effectively, then this episode is a must-listen for you!

Episode Notes

Understanding which marketing KPIs to track has played an essential part in helping us to scale our own personal training gym, INTENT91, from 1 to 4 locations. 

Here are 3 marketing KPIs that every gym owner needs to track:

1) Cost per Acquisition (CPA)

• Why it matters: This is your gym’s ultimate health check. If you’re happy with how much you spend to acquire a new member, your marketing engine is working—so you don’t need to obsess over every minor metric.
• How to calculate: Total marketing spend ÷ number of new members.
• Red flags: If your CPA is too high, it could be caused by a variety of factors. Dive deeper into the other KPIs that we discuss below to find and solve the problem.

2) Conversion Rate

• Why it matters: Tells you where the funnel is breaking down. A healthy 25–35% means your messaging and sales process are aligned.
• How to calculate: (Number of leads converted ÷ total number of leads) x 100
• Red flags: If you’re below 10%, dig into either your lead quality (marketing side) or your sales approach.

3) Customer Lifetime Value (LTV)

• Why it matters: Shows the full revenue potential of each front-end sale - allows you to calculate how much you can responsibly spend to acquire new members.
• Red flags: Low LTV indicates a high level of churn - review your membership retention strategies. 

Ready to get your gym's KPIs in check? Reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM us on Instagram @hamperagency.