In this episode, Miles breaks down the 3 biggest mistakes SGPT gym owners make when running Meta Ads - and how to avoid them. From ignoring your brand in your campaigns, to relying on instant forms over high-converting landing pages, to optimising for leads instead of sales, these errors can waste your budget and hurt your results. If you want your ads to generate not just more leads, but better quality leads that turn into paying clients, this episode is a must-listen.
Having worked with over 60 SGPT facilities and scaling INTENT91, our own personal training gym, from 1 to 4 locations, we’ve learned exactly what separates a profitable Meta Ads strategy from one that just burns through budget.
Here are the 3 biggest mistakes we see SGPT gym owners making when running Meta Ads:
1) Ignoring Your Brand in Your Ads
• If your ads don’t match your messaging across your website, Instagram, and in-gym experience, you risk confusing prospects and losing trust.
• Targeting “everyone” for the sake of lead flow might bring in names and numbers, but it will hurt lead quality and sales conversion.
2) Relying on Instant Forms Over Landing Pages
• Instant forms may produce more leads on paper, but landing pages consistently bring in higher-quality prospects who are more likely to buy.
• If your landing pages didn’t work before, it’s usually down to design, copy, or structure - not the platform itself.
3) Optimising for Leads Instead of Sales
• Chasing the lowest cost per lead often results in low-quality enquiries.
• A robust campaign mix - including testimonials and value-driven content - builds trust and moves prospects closer to buying.
If you’re running ads on Meta, that’s a great start. But to see real results, avoid these mistakes and focus on quality over quantity.
If you want help improving your Meta Ads strategy - or you’d like us to take it off your plate entirely - then reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM us on Instagram @hamperagency.