SGPT Marketing

3 Best Ways to Improve Paid Ads

Episode Summary

In this episode, Miles shares three actionable strategies to get more from your paid Meta campaigns. If you’re looking to get the most out for marketing to help your business grow, then this podcast is for you!

Episode Notes

At INTENT91, our own personal training gym, paid ads have allowed us to grow from one site to four - here’s how you can maximise your Meta campaigns:

Improving Your Creatives

• Take your best-performing ad and tweak one element at a time—lighting, hook, thumbnail, or opening line—to see what lifts performance.
• Small, iterative changes (rather than wholesale rewrites) help you identify exactly which creative elements drive better results.

Building Your Brand Through Paid

• Don’t treat paid ads purely as a lead-gen machine; layer in awareness and nurture content (your best performing organic content can be good for this) to warm up your audience.
• By sequencing brand-focused campaigns before hard offers, you’ll attract higher-quality leads who already know, like, and trust your gym.

Having Effective Backend Systems

• Generating clicks and leads is only half the battle - you need processes that instantly move new inquiries into booked calls or trial sign-ups.
• Automations (SMS reminders, calendar booking links, email follow-ups) ensure no lead falls through the cracks.
• A solid CRM and clearly defined workflows give you real-time visibility on prospects, so that you can convert more conversations into members.

Ready to level up your Meta ads? Reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM @hamperagency on Instagram.