In this episode of the SGPT Marketing podcast, George and Miles reunite to discuss the systems and strategies that have helped scale their own SGPT gyms, INTENT91, to more than £200,000 in monthly revenue across five locations. Ahead of their upcoming live webinar, they break down the four key pillars they believe every successful small group personal training business needs: a profitable business model, a predictable marketing strategy, an effective sales process and a strong team structure. The conversation explores why growth is less about working harder and more about building repeatable systems that can be duplicated across locations. They explain how fixing your business model before pouring fuel on marketing is essential, why marketing should be predictable rather than random, how sales systems maximise every lead opportunity and why building the right team is ultimately what creates freedom as a business owner. Whether you have one site or five, this episode gives a high-level roadmap for building an SGPT business that can scale sustainably.
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How did we scale our SGPT gyms to £200K+ in monthly revenue across five locations - and more importantly, how can you apply the same principles inside your own gym?
In this episode, George and Miles are back together to give a preview of the strategies they'll be unpacking in their upcoming webinar. They discuss the exact foundations that have allowed INTENT91 to grow from one location into a repeatable, scalable business model.
Inside this episode, we cover:
If you're looking to grow your current gym, open additional locations, or build a business that doesn't rely on you doing everything yourself, this episode lays out the blueprint.
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