SGPT Marketing

100 Sales in 10 Weeks at INTENT91 4.0

Episode Summary

In this episode, Miles and George reveal the playbook behind our own personal training gym, INTENT91’s, fourth location launch in Milford, Surrey. From finding a suitable location to an 8-week “pre-sell engine,” allocating a £10K budget, and building the right team - discover how we managed to reach 100 sales in 10 weeks at a brand new site.

Episode Notes

At INTENT91, our own personal training gym, we recently opened the doors to our 4th location. Here’s what launching 4 of our own gyms, as well as countless clients at HAMPER, has taught us:

Thinking Like a Landlord

• Most potential gym sites won’t be listed as a gym, instead look at listings like offices
• Validate square footage, parking and local spend data
• If you already have one site, leverage your existing site and track record to win over cautious landlords

Building a Pre-Sell Engine

• Create a clear marketing strategy for the launch of your site
• Have your CRM, landing pages, scripts and ads ready quite a bit before you open your doors

Budget Where It Counts

• Focus a large portion of your budget on marketing
• Getting members in the doors is more important than having flashy equipment

Looking to launch your gym with a marketing strategy that works? Reach out at info@hamperagency.co.uk, visit hamperagency.co.uk or DM @hamperagency on Instagram.